Perumusan Strategi Bisnis Untuk Menghadapi Peraturan Terkait Pasokan Batubara Dalam Negeri: Studi Kasus PT ABC

This study aims to formulate the right strategy for coal mining company (case of PT ABC) in response regulation. To ensure stability domestic supply national electricity and fuel or raw materials industry, Decree MEMR has been issued regulate about obligation prioritize determine sales price market. research uses qualitative methods identify current situation, formulating, proposing a new strategy. VRIO analysis PESTEL is conducted analyze internal external factors, respectively. The business strategies answer problem will be formulated based on results as well interviews with relevant stakeholders. shows that short-term long-term should implemented, including optimize products specifications are suitable market, acquire potential customers from smelters encourage employees training build compliance awareness maintain good relationship government. Long-term namely gasification produce methanol DME also explored.
 Keywords: Domestic Coal Supply, Sales Price, Supply Assignment, Regulation, Business Strategy